The mark consists of the capitalized bold characters spelling "TRUEAG" in a horizontal line where the top two tines of the capital "E" terminate at an angle equidistance from the "A", the lowest tine of the capital "E" connects with the left leg of the capital "A", the space in the letter "A" forms an arrow/compass point/pointer pointing toward the top of the mark, and the bottom half of the capital "G" has stripes growing and arching from the bottom left toward the right that resemble tilled or planted rows in a field, with the capital characters spelling "INSURANCE" in a horizontal line below the other characters with the "I" beginning below the left leg of the "A" and the "E" terminating slightly after the "G".
Color is not claimed as a feature of the mark.