The mark consists of The mark contains the words "FINCA GONZÁLEZ" written in stylized fonts. The word "FINCA" is positioned in the upper part of the logo, above the word "GONZALES". Above the wording there is a design depicting three coffee beans. Moreover, there are two dots at the edges of the word "GONZALES" and this word is underlined with a dash placed centrally.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The English translation of "FINCA" in the mark is "ESTATE".