The mark consists of "VERICHROME." The letter "V" is stylized. Above and below the wording are bars filled with a spectral distribution of color. The colors include violet bluish to dark reddish with transitions through blue, green, orange and red from left to right along the bar.
The color(s) dark blue, blue, green, yellow, orange, red, white, and black is/are claimed as a feature of the mark.