The mark consists of the word NEW in uppercase, yellow font. To the right of that is a green mardi gras mask with a yellow line within the mask around the eyes and the border. The mask has three feathers sticking out of the top, one green, one yellow, and one purple. Beneath that and slightly in front of the mask are the words ORLEANS STYLE. ORLEANS is in the same uppercase, yellow font. STYLE is in a purple cursive font. Beneath that is the word SNOWBALLS in white, block letters that are slightly illuminated with green and purple outlines. Behind all this is a purple faded circle.
The color(s) green, yellow, purple, and white is/are claimed as a feature of the mark.