The mark consists of "Always there for your Babys Care!" in green at top. Image of a purple heart with a figure of a woman holding a child's hand (in green) inside of the heart in center. Stylized "Baby's BFF" in purple below the heart. "Referral Agency" in green at the bottom below "Baby's BFF".
The color(s) purple and green is/are claimed as a feature of the mark.