The mark consists of the device designed as cube with curves, arrows made of lines and other lines of varying length and 4 Chinese characters in central of the cube.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to MO YU WEN HUA and this means magic, region, culture in English.
The English translation of MO YU WEN HUA in the mark is magic, region, culture.