35 Advertising, marketing and promotion services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; website traffic optimization; marketing consulting, namely, design and development of marketing campaigns for others, tracking and reporting online marketing activities of others, direct response landing page optimization and A/B testing and analysis; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; producing promotional content for others for advertising purposes, namely, photographs and audio, video and audiovisual recordings