The mark consists of the tri-dimensional shape of the bottle depicted with the letters EJ at the top in gold with an oval surrounding the letters, the image of an agave plant in gold below the EJ logo, the word ESCENCIA in gold below that with the wording DE JALISCO in black below ESCENCIA, with a line in gold below that divided by a diamond-like shape, in gold, and a horiztonal thick shape below there in gold.
The color(s) gold and black is/are claimed as a feature of the mark.
The English translation of escencia de jalisco in the mark is essence of jalisco.