The mark consists of The image features a logo with the text "NOR CAL GOODS" in a bold, sans-serif font. The letters are capitalized and presented in black against a background composed of multiple vertical stripes. Each stripe is a different color, creating a rainbow gradient effect. The colors appear in the following sequence from left to right: dark pink, light pink, peach, gold, light green, green, light blue, and blue. The text is centrally placed over the stripes, covering them but allowing their colors to show through the spaces in the letters. The overall dimensions of the logo are square.
The color(s) dark pink, light pink, peach, gold, light green, green, light blue, and blue. is/are claimed as a feature of the mark.