The mark consists of "BIG VALLEY Market & Fuel" in black lettering outlined in a red, orange, and yellow ombre; the center of the image contains a black outline of a rectangle that is outlined in a red, orange, and yellow ombre; in the center of the rectangle is a black outline of a semi-circle that contains a black bird with outspread wings, a yellow and orange sun rising behind mountains, and a blue sky with white clouds; the rectangle also contains a pattern of black triangles. The color(s) black, red, orange, yellow, white, and blue is/are claimed as a feature of the mark.