The mark consists of a rectangle enclosing stylized Japanese characters. A red circle outlined in black is an element of the characters. All of the other elements are black.
The color(s) red and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to UESHIMA KO-HI and this has no meaning in a foreign language.
The English translation of KO-HI in the mark is coffee. The wording UESHIMA has no meaning in a foreign language.
"KO-HI"