The mark consists of a black number "1" to the left of the wording, "COOL" in all caps in a rectangular box with a yellow background outlined in black, above and slightly to the left of the wording "THING" in all caps in a rectangular box with a blue background outlined in black, with both text boxes on the background of a black grid element.
The color(s) black, yellow and blue is/are claimed as a feature of the mark.