The mark consists of a logo containing the letter F and two vertical bars, followed by the wording "FOREMOST", and the wording "since 1996" in small font underneath the "FOREMOST" wording.
FOREMOST FOREMOST SINCE ONE THOUSAND NINE HUNDRED NINETY SIX
FOREMOST FOREMOST SINCE NINETEEN NINETY SIX
FOREMOST FOREMOST SINCE ONE NINE NINE SIX
Color is not claimed as a feature of the mark.