The mark consists of a circle with a concentric style including the letters P and B that are designed to show 3 equal parts. The missing fourth part of the logo represents a lab becker and the nature's chemistry. The letters represent the initials of Puro Balsamo. The colors represent nature and its more unique and preserved form, from the earth to the flora. The black and white represent the atemporality of the brand Puro Balsamo.
The color(s) green, beige, white, and black. is/are claimed as a feature of the mark.
The English translation of "PURO BALSAMO" in the mark is "Pure Balm".