The mark consists of an image of a girl with hair in two braids, wearing traditional Mexican attire, sandals, and butterfly wings on her back, all displayed between stylized wordings "La Original" displayed above and "Paleteria y Neveria" displayed below, making a circle.
Color is not claimed as a feature of the mark.
The English translation of La Original Paleteria y Neveria in the mark is The Original Ice Pop and Ice Cream Parlor.