The mark consists of a stylized design comprised of a curling banner containing the word, Gelare, in a large stylistic font above the words, All Natural Ice Cream, in a much smaller font, and with the left of the banner containing an emblem with an ice cream churn and the words, Churn Style, above it.
Color is not claimed as a feature of the mark.
The English translation of Gelare in the mark is Freeze.