The mark consists of a cowboy with his left arm outstretched, riding a bucking potato atop a depiction of the potato's shadow, encircled by the words BOISE BILL'S in stylized lettering, with BOISE appearing at the top of the circle, and BILL'S at the bottom, with a five-pointed star appearing on each side of the circle between BOISE and BILL'S.
Color is not claimed as a feature of the mark.
Trademark: 98406540
