The mark consists of a circular brown shield design consisting of two concentric circles. Contained within the outer border are: the the wording "1860" inside a smaller shaded circle design at the top, symmertical stalks of wheat on either side, and the stylized wording "MORELLI" at the bottom. Contained withing the inner circle are the words "ANTICO PASTIFICIO TOSCANO" and a drawing of farmers harvesting sheaves of wheat in a wagon. Curved below the shield is the stylized brown wording "DAL 1860" and an artistic brushstoke drawn in sections of green, white, and red. Below the shield are the stylized words "MORELLI" and "PASTA AL" drawn in brown, and "GERME DI GRANO"drawn in red. Centered at the bottom of the design is a diagram of a piece of wheat with the individual parts labeled with white lines: "CRUSCA" drawn in white, "MANDORLA FARINOSA" drawn in white, and "GERME DI GRANO" drawn in red. The whole design drawn on a textured tan background.
The color(s) tan, brown, green, white, red is/are claimed as a feature of the mark.
The English translation of "ANTICO PASTIFICIO TOSCANO DAL 1860 PASTA AL GERME DI GRANO CRUSCA MANDORLA FARINOSA GERME DI GRANO" in the mark is "ANCIENT TUSCAN PASTA FACTORY SINCE 1860 PASTA WITH WHEAT GERM BRAN ENDOSPERM WHEAT GERM".
Trademark: 98406399
