The mark consists of three Chinese characters in white color in the middle of the mark. Each with a surrounding square filled with red color. The Chinese character literate as "DaHongPao". A green circle outline with a plant at the 10 o'clock position with a leaf and three branches, each with 3 red fruit on each branch. The word "DaHongPao" in green at the bottom underneath the circle.
The color(s) red, white, and green is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to DoHongPao and this has no meaning in a foreign language.