The mark consists of a design element resembling an illustration of a cartoon rooster. The illustration appears against a ribbon and divides it in two parts. The words "Halal" and the Arabic words that transliterate to "Halal" appear on the left and right sides of the ribbon accordingly. The phrases "THE TASTE OF MIDDLE EAST" and "AL-BAAIK" appear beneath the design element on two lines.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to Halal and this means Permissible in English.