The mark consists of the stylized wording "Blue Collar" above the stylized wording "Beard Co", all of the foregoing in black font. There is a blue triangle on either side of the wording "Beard Co". Above the stylized wording is a design element comprised of an outline of a beard in black with some white hairs and a blue bandana with a black outline. There is a thin blue curved line beneath the beard. There is a blue triangle above two four sided blue shapes on either side of the beard. There are two black curved lines, a blue curved line, and a black oval shape beneath the stylized wording "Beard Co". All of the foregoing appear within a shield that has a white background. The shield has an exterior outline in black and an interior outline in blue. The white background is for shading purposes only.
The color(s) black, blue, white is/are claimed as a feature of the mark.
"Beard and Co"
Trademark: 98400323
