42 Identity theft and fraud prevention services, namely, electronic monitoring of personally identifying information to detect identity theft via the internet; electronic monitoring of credit card activity to detect identity theft and fraud via the internet; financial identity theft monitoring, namely, collection, verification and analysis of consumer financial information to detect and prevent fraud and identity theft via electronic communications networks; internet surveillance of financial information, namely, electronic monitoring or financial transactions to detect fraud via the internet; electronic monitoring of personally identifying information to detect fraud or identity theft via the internet; identity theft and fraud protection services, namely, providing assistance with setting fraud alerts and security freezes at credit reporting agencies; developing and implementing customized plans for detecting and identifying data breach and preparing response to data breach; providing online resources, namely, information and news in the field of identity theft protection featuring methods, tools, and techniques to safeguard personal identifying information