The mark consists of The background of the mark consists of an orange degrading to Yellow hollow circle, in which the wording "EL SABOR ORIGINAL DEL CARACUARO" appears in white and capital letters on the upper side, and "BEEF JERKY" appears on the bottom in white and capital letters. Inside the hollow yellow circle is another white circle with a dotting border and the white-and-black picture of Mr. Eduardo Rosales Vargas wearing a cowboy hat and a Mexican blanket. In addition, there is a curved white banner with red capitalized wording that says "CARACUARO; between CARA and CUARO is a little image of the logo mark.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies EDUARDO ROSALES VARGAS, whose consent(s) to register is made of record.
The color(s) White, black, orange, yellow, and red. is/are claimed as a feature of the mark.
The English translation of EL SABOR ORIGINAL DE CARACUARO in the mark is THE ORIGINAL TASTE OF CARACUARO.