The mark consists of a black-outlined tan dog with brown and white ears, a partially brown face that features black eyebrows, black eyes, and a black mouth, a black and white nose, and two black arcs and a white arc appearing above the nose, and black paw prints on his feet. The dog sits inside a tan and beige ice cream cone with his legs coming out of the sides of the cone. Black-outlined white whipped cream and a black-outlined red cherry with a black stem appear on the dog's head. The stylized black wording "WOOF WHIPS" appears under the dog and black paw prints replace the two letter O's in the word "WOOF".
The colors tan, beige, brown, white, red, and black are claimed as a feature of the mark.