The mark consists of white stylized depiction of the top and bottom half of a bottle set against a blue background. Separating the two halves is the stylized word "ABSOLUT" in blue placed above the stylized word "ALLY" in horizontally striped rainbow coloration of letters in red, orange, yellow, green, blue and purple.
The color(s) white, red, orange, yellow, green, blue and purple is/are claimed as a feature of the mark.