The mark consists of The top centred circle with the upper case letter I is green and has the word Investigate on the outer perimeter of that circle. The next circle to the right of the top circle has the upper case letter E and is orange. The word Engineer is on the outer perimeter of this circle. The next circle is the bottom centred circle with the upper case letter I and this circle is purple. The word Implement is on the outer perimeter of this circle. The next circle is to the left of the image and has upper case O and is pink. The word Optimize is on the outer perimeter of that circle. In the middle of the 4 main circles are interconnecting circles indicating how these four elements of my I.E.I.O. model are connected.
The color(s) green, orange, purple, pink is/are claimed as a feature of the mark.