The mark consists of stylized wording "HEYICE", wherein there is a diamond design behind the letters "ICE", a crown above the letters "ICE", and a horizontal line below the letters "YIC".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Color is not claimed as a feature of the mark.
The wording HEYICE has no meaning in a foreign language.