The mark consists of two lowercase, rounded letters, "b" and "a," creatively fashioned to resemble puppet-like characters. Each letter has expressive eyes and a friendly smile. Below the letter characters is the text "Buddy Abroad" presented in a lowercase font that complements the theme. The puppet-like characters may be used alone or in conjunction with the mark's name, namely "buddy abroad".
Color is not claimed as a feature of the mark.