The mark consists of a blue outline of a stylized depiction of the top and bottom half of a bottle. Separating the two halves is the stylized word "ABSOLUT" in blue placed above the stylized word "ALLY" in horizontally striped rainbow coloration of letters in red, orange, yellow, green, blue and purple.
The color(s) red, orange, yellow, green, blue and purple is/are claimed as a feature of the mark.