The mark consists of the stylized wording "JIAN BING ZHENG ZHUAN" below four interconnected Chinese characters. The wording "ZHENG" is surrounded by a stylized circle.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to JIAN BING ZHENG ZHUAN and this means the true Story of pancakes in English.
The English translation of "JIAN BING ZHENG ZHUAN" in the mark is the true Story of pancakes.