The mark consists of a stylized black uppercase letter G, a stylized black uppercase letter R, a stylized yellow uppercase letter O with stylized red above the O (to represent a Chicken Head), a stylized black uppercase letter V, a stylized black uppercase letter E, a stylized black uppercase letter R, apostrophe after the uppercase black letter R, and a stylized black lowercase letter s.
The color(s) black letters are G, R, V, E, R, s, the O is yellow with red above the O is/are claimed as a feature of the mark.