The mark consists of the outline of a shield with an arched top with the literal element appearing within the outline wherein "A LATE ONE" appears just inside the arched top of the shield outline, the "ALE 8" appears in large characters in the center portion of the outline with a much smaller numeral "1" appearing to the right of the numeral "8", and "SOFT DRINK" appears below "ALE 8", with two stars appearing to the left of the letter "A" in the word "ALE" and two stars appearing to the right of the numeral "8" with a stylized image of a peach appearing behind the left edge of the shield and the stylized image of a sliced peach appearing in front of the lower right corner of the shield design.
Color is not claimed as a feature of the mark.
"SOFT DRINK"
Trademark: 98380967
