The mark consists of the word "FUJI" arranged horizontally, in negative space, with the 4 characters split evenly across 2 rows, filling the upper left, upper right, and lower right quadrants, of a rounded box, followed by the word "BAR" arranged vertically, in negative space, in smaller font, in the lower left quadrant, of the same rounded box.
Color is not claimed as a feature of the mark.
"BAR"