The mark consists of a stylized design of a rooster next to the wording "EL GALLITO" in stylized letters, both followed and underlined by a horizontal line. All above the wording "DESDE 1963" in stylized uppercase letters.
Color is not claimed as a feature of the mark.
The English translation of "EL GALLITO DESDE 1963" in the mark is "THE COCKEREL SINCE 1963".
"DESDE 1963"