The mark consists of a drawing of a bowl with a handle to the left, a small square on top of the bowl and above is a drawing similar to a cattle's horns, all in light brown; to the right of the drawing there are two black Chinese characters on top and stylized "BEEF POT" underneath, both words in black.
The non-Latin characters in the mark transliterate to "niu dun" and this means beef stew in English.
The color(s) light brown and black is/are claimed as a feature of the mark.
"beef or pot"