The mark consists of a circular design element consisting of a yellow sun and a red water paddle wheel setting on the horizon of blue water. Centered below and within the blue water is the dark blue word "PADDLE". Below the word "PADDLE" is the dark blue word "KING". The dark blue wording "BUILT FOR EVERY GENERATION" is centered and cups upward around the bottom half of the circular design element. The mark in its entirety is presented on a transparent background.
The color(s) Yellow, red and blue is/are claimed as a feature of the mark.