The mark consists of a stylized pheasant with "Southwind" and "Farms" in all caps, positioned underneath the pheasant; "by Wilcox" positioned underneath "Farms," "Wilcox" being in a stylized leaf; "Gourmet Potatoes" in all caps, positioned underneath "Wilcox"; and a stylized farm positioned underneath "Gourmet Potatoes".
Color is not claimed as a feature of the mark.