The mark consists of "Red crown" at top center. Next, "blue banner with the name FRED'S" is centered. "Red bold Water Ice' is written under the name Fred's. "Black Est 1988" is centered below the "Red bold Water Ice". "Blue and red abstract waves" follow, completing the mark..
FREDS WATER ICE EST NINETEEN EIGHTY EIGHT
FREDS WATER ICE EST ONE THOUSAND NINE HUNDRED EIGHTY EIGHT
FREDS WATER ICE EST ONE NINE EIGHT EIGHT
The color(s) red, white and blue is/are claimed as a feature of the mark.