35 Advertising, including on-line advertising on a computer network; Computerized on-line ordering featuring general consumer merchandise; On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring comic books, stickers, memorabilia, and collectibles; Online advertising via a computer communications network; Promoting the goods and services of others; Retail store services featuring comic books, stickers, memorabilia, and collectibles