The mark consists of a tree with green leaves and a brown trunk, three Chinese characters "QIAN PIN HUI" and its phonetic transcription without spaces.
The non-Latin characters in the mark transliterate to QIANPINHUI and this has no meaning in a foreign language.
The color(s) green, and brown is/are claimed as a feature of the mark.
The wording QIANPINHUI has no meaning in a foreign language.