The mark consists of stylized wording "Gichunxi" and three Chinese characters "GI CHUN XI".
The non-Latin characters in the mark transliterate to "JI", "CUN" and "XI" and this means "woman", "keep" and "hope" in English. The non-Latin characters in the mark transliterate to "GI CHUN XI" and this has no meaning in a foreign language.
Color is not claimed as a feature of the mark.
The wording Gichunxi has no meaning in a foreign language.