The mark consists of A rainbow gradient starting from blue at the top to green, yellow, orange then red at the bottom, inside the rainbow gradient a small black box encapsulates the words NOIR in all capital letters, then on another line below it has CROCHET NEEDLES, also capitalized and stylized in Chantilly Serial Xbold font.
The color(s) blue, green, yellow, orange, red, black is/are claimed as a feature of the mark.