The mark consists of a a man wearing a white shirt and blue hat, holding a yellow, beige, brown and blue, openmouthed fish. A circular background is behind the man with a white and blue sky with three black birds. Above the background are the words "REED_THE FISHMONGER" in a capitalized, black font. Beneath the fish is a red banner with the words "FILLETING THE FINEST LOCAL SEAFOOD" in a capitalized, white font.
The color(s) yellow, brown, beige, black, blue, red and white is/are claimed as a feature of the mark.