The mark consists of the wording "GUIHEXIANGXIAN" in stylized font. Above the letters are four Chinese characters "GUI HE XIANG XIAN" and a circular emblem..
The non-Latin characters in the mark transliterate to Gui He Xiang Xian and this means Celebrating the Fresh Fragrance of Osmanthus in English.
Color is not claimed as a feature of the mark.
The English translation of GUIHEXIANGXIAN in the mark is Celebrating the Fresh Fragrance of Osmanthus.