The mark consists of the wording HongBeiIe in black stylized font is disposed below a cartoon image of a man in a white chef's uniform and hat with a red tie around his neck. The man is holding a brown loaf of bread in one hand and giving a thumbs up with the other hand. A circular pattern with a black outline and a yellow center surrounds the man.
The color(s) red, brown, black, yellow, white is/are claimed as a feature of the mark.
The wording HongBeiIe has no meaning in a foreign language.