The mark consists of two concentric circles. The inner circle has a black background with the words DEEPER THAN THE BRAND going around the circle in white lettering. The center of that circle has the letters DTB in blue lettering where the letter "T" is split in half and the words "Than The" sits in the center of the "T" in white lettering. The outer circle is black.
The color(s) black, white, and blue is/are claimed as a feature of the mark.