The mark consists of a shield shape with the bottom half filled in, having the silhouette of a cow looking left in the top unfilled half with a grass image consisting of a plurality of vertical lines on the bottom of the unfilled portion which are placed horizontally along the fill line partially covering the cow's hooves. The words "GOLD CANYON " are outlined in the bottom filled in portion of the shield shape, where the word "GOLD" is above the word "CANYON", which is above a partial line and the word "PREMIUM".
Color is not claimed as a feature of the mark.