The mark consists of three Chinese characters in horizontal arrangement under the stylized wording of "JOYTOFU".
The non-Latin characters in the mark transliterate to XIANG XIANG ZUI and this means incense, incense, mouth in English.
JOY TOFU
Color is not claimed as a feature of the mark.
The English translation of XIANG XIANG ZUI in the mark is incense, incense, mouth. The wording JOYTOFU has no meaning in a foreign language.