The mark consists of a yellow ornamental shape with a brown outline. Inside the ornamental shape is the wording "SANTA CRUZ" in a stylized font in red above a brown dot outline design. Inside the dot outline and below "SANTA CRUZ" is an alternating background design of red and orange rays with the wording "GIANT DIPPER" in a stylized font, with "GIANT" in slightly smaller letters above "DIPPER." The wording "GIANT DIPPER" is in white with a blue outline. The remaining white portion is background and not claimed as a feature of the mark.
The color(s) red, yellow, orange, brown, blue and white is/are claimed as a feature of the mark.