9 Downloadable computer software for recording, displaying, processing, uploading and analyzing health, fitness, and nutrition data, namely biometric data, hours slept, steps taken, activity type, activity level, exercise, weight, body mass index, body fat, VO2 max, heart rate, calories burned, health and fitness goals, and tracking compliance of health and fitness goals; Downloadable computer software for wearable activity trackers and electronic scales; downloadable computer software for database management; downloadable computer software for sending alerts, messages, emails, and reminders; Computer software for health, fitness, and exercise coaching, providing personal training services, group workout sessions and fitness classes; Downloadable electronic publications in the nature of magazines; Downloadable computer software for providing a a tailored feed comprised of news, commentary, and other content from periodicals, blogs, websites, podcasts, movie clips and other multimedia content